Saturday, October 17, 2009

Developing Sales Resistance 101: Technique # 3

It might seem obvious, but sometimes we forget how hard marketers work to implement this next technique.

Sales Technique #3: Make it as appealing as possible

Marketers have used this strategy so heavily, and often dishonestly, that they have changed the way we see ourselves, our bodies, our homes, and our possessions. Not only have they set an impossible standard, they have also done much to skew our priorities.

If you haven't seen this Dove time lapse ad, you should. It says a lot.

Keep in mind, they have their own products to sell. But I like their approach a little better.

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